WHAT IS DIGITAL MARKETING AND WHY?
Marketing is all about using tools to connect with your audience at the right time and place. The marketing or promotion of brands,products or services in the online platform is called Digital marketing.
Every business,whether it is small or established,should look at digital channels as a way to market their product or service and flourish the business.
According to Digital 2022: Global Overview Report the number of internet users is 4.95 billion,and of the total population, 5.31 billion people use mobile to access the internet. So, the internet is the largest platform where you can reach your target audience to market your product and service.
6 GROUNDS FOR WHY DIGITAL MARKETING IN BUSINESS
- Cost effective
- Increase in brand awareness
- Helps in tracking and taking action
- Return on investment (ROI)
- Your customers are online
- Can reach ideal audience
1.COST EFFECTIVE
- It is the most attractive feature of digital marketing.
- Compared to traditional marketing,digital marketing is low cost.
- In digital marketing, you don’t need to spend as you spend on traditional marketing.
- The digital marketing methods are cheaper than traditional marketing methods.
- When It comes to the case of a small business with a limited budget, it will be tough to go for traditional marketing methods like billboards or magazines. Therefore Digital marketing activities allow you to compete with other brands in the digital world with less cost.
2. INCREASE IN BRAND AWARENESS
- Digital marketing is a great tool for spreading brand awareness.
- Making the audience aware of your product is the first step that you need to take after starting the business.
- It is very easy to make your target audience aware of your product through digital marketing because most of them are online.
- Most consumers are connected to the internet at least some of the time in a day.
- The more people become aware of your business, the easier it will be to drive revenue.
3.HELP IN TRACKING AND TAKING ACTION
- Another reason for digital marketing being superior to traditional marketing is that it is measurable.
- Through digital marketing you will be able to access data and metrics.
- You can see accurate data in real time as well as how well your brand’s digital marketing strategy is performing.
- As per the status of the performance,you can take further actions to improve or level up your brand.
4. RETURN ON INVESTMENT (ROI)
- ROI is the profit earned from every dollar your business spend on marketing
- This is a great opportunity for you to grow and earn a profit from your marketing efforts.
- When you invest in digital marketing methods, you will get more out of them.
- Email marketing has one of the highest ROI out of all methods.
5. YOUR CUSTOMERS ARE ONLINE
- In the total population, 67.1 percent of people spend their time online.
- Your customers are online,and they are browsing the web for your product and service.
- If you don’t have an online presence,you are losing those leads to your competitors.
- For the best result in your business,you need to build your online presence.
- You will reach more leads that want your product or service.
6.CAN REACH IDEAL AUDIENCE
- This is the most obvious reason why digital marketing is important.
- In digital marketing you have the capacity to reach your target audience directly.
- You can target your audience more precisely than you can with traditional methods,
- You can easily set those parameters that ensure only the specified people see your ad on your social media.
In precise,
Now, undoubtedly we can say that digital marketing is important in business. All the facts that are given above are the answers to your question ‘‘why digital marketing is important for your business’’. With less amount of money, you can market your product online to a wide range of audience and thereby you can grow your brand.
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